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Forget about market share -  start extending the market

With cooperative marketing you reduce acquisition costs and increase customer loyalty while following your mission

You are a mission driven company.
You're trying to stand out.
And yes, it's hard.

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Costs for advertising are skyrocketing.
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Community building uses a lot of time and resources with marginal results.
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You don't want to trick your customers but doing good in marketing can feel like a (very costly) disadvantage.

In cooperative marketing you team up with relevant players with the same mission.

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Together you create a joint campaign for your target audience around a central quest. Raise awareness for your topic and reputation for yourself by teaming up and amplifying your reach.

Civocracy develops the engagement strategies to bring your target auience audiences onboard.

Can that really work?

We used cooperative marketing for ourselves. Check out how it went!

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Could you do it?

Find out your cooperative marketing readiness score with the Civocracy Quest Builder

Sign up to receive the document per email.

Your (free) tool to launch your cooperative marketing campaign

The Quest Builder will help you to gain visibility and increase your sales. Why would you not try it?

The cooperative marketing process

Phase 1

Find common ground

For a powerful movement you have to find out exactly what binds you, your (potential) customers and your potential allies together. We help you identify the common ground of your mission that has the potential to rally a maximum of people around it.
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Phase 2

Build your alliance

We help you build the most powerful alliance for your campaign. We gather the key actors in your sector with the most visibility, the best reputation and the biggest network and help convince them to team up with you. This may include your competitors so be ready for change.

Phase 3

Create the campaign

Together we create a campaign that stands out in two ways. Firstly through its boldness - even though it’s mission driven, we go for creativity. Second, we create a quest for the audience to turn recipients to participants - all for maximum impact.
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Phase 4

Execution

We identify the right channels for the campaign, organize the dissemination and by pooling the means, the marketing cooperation is able to afford an outreach that usually is reserved for the big players of this world.

They work with us 

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While others have an audience, you’ll have a movement.

“Civocracy built a unique process to sharpen our narrative and engage our key audiences, sometimes hidden communities, into our project.”
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Lucas de Stefano

Founder and CEO of Non Architecture

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Free download

Find out if you and your mission are ready for cooperative marketing with the CDR-Canvas

Sign up to receive the document per email.

Your (free) tool to launch your cooperative marketing campaign

The Quest Builder will help you to gain visibility and increase your sales. Why would you not try it?

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About us

We are digital engagement experts. With 8 years of expertise in citizen participation, Civocracy has spearheaded over 300 successful campaigns alongside 150 mission-driven organizations in Europe. 

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