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You are a mission driven company.
You're trying to stand out.
And yes, it's hard.
Costs for advertising are skyrocketing.
Community building uses a lot of time and resources with marginal results.
Promoting your solutions and their social impact usually only reaches the same bubble.
In cooperative marketing you team up with relevant players with the same mission.
Together you create a joint campaign for your target audience around a central quest. Raise awareness for your topic and reputation for yourself by teaming up and amplifying your reach.
Civocracy develops the engagement strategies to bring your target audience onboard.
The cooperative marketing process
Phase 1
Find common ground
For a powerful movement you have to find out exactly what binds you, your (potential) customers and your potential allies together. We help you identify the common ground of your mission that has the potential to rally a maximum of people around it.
Phase 2
Build your alliance
We help you build the most powerful alliance for your campaign. We gather the key actors in your sector with the most visibility, the best reputation and the biggest network and help convince them to team up with you. This may include your competitors so be ready for change.
Phase 3
Create the campaign
Together we create a campaign that stands out in two ways. Firstly through its boldness - even though it’s mission driven, we go for creativity. Second, we create a quest for the audience to turn recipients to participants - all for maximum impact.
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Phase 4
Execution
We identify the right channels for the campaign, organize the dissemination and by pooling the means, the marketing cooperation is able to afford an outreach that usually is reserved for the big players of this world.
They work with us
“Civocracy built a unique process to sharpen our narrative and engage our key audiences, sometimes hidden communities, into our project.”
Lucas de Stefano
Founder and CEO of Non Architecture
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