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Join date: Mar 24, 2025
Posts (5)
Apr 16, 2025 ∙ 3 min
What Really Counts? KPIs in Cooperative Marketing – Beyond Clicks and Conversions
Einleitung Introduction "Performance is king." Or so they say. But what do you actually measure when it's not just one brand speaking –...
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Apr 9, 2025 ∙ 3 min
Bridging Mission and Marketing? Here's How We Did It.A Behind-the-Scenes Look at the "Vote Anyway" Campaign
Introduction Democracy isn't a marketing case. Or is it? When Civocracy pivoted to the private sector in early 2024—after eight years of...
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Apr 3, 2025 ∙ 3 min
Marketing with participation: What brands can learn from Citizen Engagement
Jeder Marketer will Engagement von der Zielgruppe. Aber für echten buy-in braucht es mehr - echte Beteiligung
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Roland
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